We can't find the internet
Attempting to reconnect
Something went wrong!
Hang in there while we get back on track
Discover what people love.
Share what you love.
Kittiwake is a social commerce platform that makes shopping more personal, more trusted, and more fun. Discover products through real people's experiences, share your own purchases and stories, and see what the people you trust actually love.
Because the best recommendation isn't always an ad — sometimes it's from someone you trust.
We'll only email you when we launch. No spam, ever.
The Old Way Is Broken.
For Shoppers & Sharers
Your favorite finds get lost in screenshots and chats.
One shareable locker for everything you own or love.
Recommending products to friends earns you nothing.
Earn a real share of every sale you inspire.
Your taste is scattered across a dozen apps.
One profile. Real moments. Real trust.
For Online Stores
Ads are expensive, and people trust them less every year.
Reach shoppers through people who already trust them.
Hard to tell which recommendations actually sell.
Every sale generated is tracked and attributed clearly.
Integrating a new sales channel usually means dev work.
Already works with Zid stores — more platforms coming.
People trust people more than they trust brands
We don't just buy products — we buy an experience, a memory, a feeling, and sometimes we buy because someone we trust told us: "I tried this… and I recommend it." How many times have you bought something because someone you know told you about it?
When we want to buy something new, we don't just want to know what the brand says about the product. We want to know: what actually happened when a real person tried it?
Today, consumers face thousands of products, ads, and ratings. But the real question isn't "how many ratings did this product get?" — it's "who tried it, and what was their experience really like?"
That's where Kittiwake comes in: we turn real buying experiences into social content that helps people discover, compare, and buy with more confidence.
The customer journey doesn't end at checkout
In e-commerce, the product is right in front of you — but the experience is missing. Professional photos, marketing copy, ads, and a ⭐ 4.8/5 rating don't tell the store everything, and they don't tell the customer everything either.
Before buying, the customer is still asking: "is this product actually right for me?" They don't just want to know what the brand says about it — they want to see how someone else used it, whether they actually liked it, what happened after they bought it, and whether it's worth the experience.
The merchant, meanwhile, wants to understand how customers actually use the product, what they love about it, what they don't, and whether they'd recommend it — while that experience usually stays outside the store entirely.
Kittiwake brings that experience back to the heart of e-commerce — a real opportunity for merchants, content creators, and consumers alike.
What if every purchase became the next customer's discovery?
With Kittiwake, the relationship between customer and store doesn't end at checkout — a new stage begins right there:
Customers share their photos, videos, and unboxings, and others discover products through them and make their own decisions.
The store gets real content from real customers — content that builds trust, improves the customer experience, and drives more sales. That's how a single purchase turns into a social experience.
How Kittiwake Works
One simple loop that ties buying, content, and influence together — and changes how people discover products.
Buy
Buy the product you love from your favorite store.
Share What You Bought
Share the products you bought on the Kittiwake platform.
Try It
Use the product and live your real experience with it.
Share Your Experience
Add your experience with a photo, video, unboxing, or review.
Discover
Others discover products through your experience and the community's.
Influence
Your experience helps someone else make a better buying decision.
Earn
Your sharing and influence can turn into rewards and commissions.
So the shopping journey doesn't end at checkout — a new story begins there.
Don't just search for the product… discover its story
With Kittiwake, shopping becomes a social experience: shop through the people you trust, discover what others bought, watch their experiences, and share what you love with others.
Because sometimes the best recommendation isn't an ad — it's the experience of someone you trust.
Join KittiwakeDiscover products through real people's experiences.
Follow the people whose taste you trust, and see their purchases and experiences.
Share your photos, videos, and experience with products — unboxings included.
Rate products in a more detailed, realistic way.
Save your purchases and favorite products in your Locker.
Discover new products that fit your taste and interests.
Learn from other people's experiences before making a decision.
Your purchases aren't just receipts — they're part of your story
Locker is your personal space on Kittiwake — a place where you gather the products you bought, loved, and tried, and want to share.
Add your products, share your experience, post your photos and videos, and let others discover your taste through the things you love — and discover the people who share your interests.
Your purchases don't disappear after checkout. Make them part of your story.
From "rating" to "experience"
Most platforms collect ratings, reviews, photos, and sometimes videos — and ask the customer one question: did you like the product?
Kittiwake wants to know more: what was your experience like? What did you buy? How did you use it? What did you love about it? What didn't you like? Would you recommend it? Would you buy it again?
Before
"Great product ⭐⭐⭐⭐⭐"
After
"I bought it, tried it, and here's what happened."
That's the difference between rating a product and experiencing it. That's why we turn Consumer Generated Content (CGC) — photos, videos, unboxings, reviews, and real experiences — into a core part of the commerce experience.
Kittiwake builds a layer of real content around every product, so that every customer's experience becomes an opportunity to help the next one.
Every customer experience carries information your store can use
The content customers create isn't just marketing material — it's a source of knowledge. Through it, a store can understand:
From a single purchase, you can learn about dozens of customers — this is how Kittiwake turns from a content-sharing platform into a knowledge layer that helps your store make better decisions.
How customers actually use the product.
What they love about it, and what they don't.
Recurring questions and problems.
Where customer expectations differ from reality.
Which products drive customers to share and recommend.
What can be improved in the product, its description, or the buying experience.
Trust has become part of the product
When a customer sees an ad, they know it's an ad. When they read marketing copy, they know the brand wrote it. But when they see a real person sharing their actual experience? That's a different story — other people's experiences help consumers form a more realistic picture before they buy.
That's why at Kittiwake we build an environment where content comes from people, the experience is real, and the decision is made with more confidence. We're not trying to replace the brand — we're adding a more important voice to it: the customer's voice.
You don't just create content… you influence buying decisions
People don't follow you because you show them products — they follow you because they trust your taste, your opinion, and your experience. With Kittiwake you can turn that trust into real value.
Share the products you love, showcase your experiences, create content around your purchases, and share your recommendations with your audience. And when people buy because of your influence, you can earn a commission on the sales you helped generate.
Your content + your audience's trust + a real experience = a new business opportunity. You don't need to sell a product you don't believe in — share what you love, and let your experience work for you.
Your store doesn't just need more ads… it needs more trust
You spend money bringing visitors to your store. But what happens when they land on the product page? The customer might hesitate, look for a review outside your store, ask someone they know — and leave without buying.
Kittiwake helps you bring the real customer voice into the buying journey, turning your customers into a continuous source of content, experiences, and recommendations.
Real content from your customers
Photos, videos, unboxings, and real usage experiences.
More trust inside the buying journey
Let customers see the product from the perspective of people who actually bought it.
Better understanding of your customers
Discover what your customers love, what they talk about, and how they use your products.
Reusable content
Put customer experiences to work in your marketing and product promotion.
New sales opportunities
Turn recommendations and social experiences into a new touchpoint with customers.
Don't just ask the customer "did you like the product?" — discover what they did with it after they bought it.
Register Your StoreTurn your customers from buyers into ambassadors for your brand
Turn your customers into a marketing force for your brand
Kittiwake helps online stores make the most of their most valuable asset: their customers and their real experiences.
Instead of the customer journey ending when an order is placed, a new journey begins right there — the customer can share their experience, rate the product, post photos or videos, and recommend products to friends and followers. Every purchase becomes an opportunity to build real content, greater trust, and new sales.
How does Kittiwake work for merchants?
Connect your store to Kittiwake
Your online store connects to Kittiwake easily, so product and order data flows across in an organized way — with no need to change how your store operates.
The opportunity to engage begins after purchase
Once a customer completes a purchase, they're encouraged to share their experience with the product through Kittiwake — by sharing:
- • A photo of the product.
- • An unboxing / hands-on video.
- • A real rating and review.
- • A personal story or experience with the product.
- • The product itself, with friends and followers.
Every experience becomes discoverable content
Instead of staying inside private messages or personal accounts, Kittiwake gathers these experiences within a social environment tied to the products — so other customers can discover products through real people's experiences, not just the brand's own description or ads.
Let your customers influence buying decisions
When a potential customer sees a real person sharing their experience with a product, that content becomes part of their decision-making journey — turning a simple review into an influence tool that helps other customers discover the product, trust it, and buy it.
Reward the customers driving that influence
Kittiwake gives merchants the ability to build an incentive and rewards system that encourages customers and content creators to share products and engage with them. When that sharing leads to a sale, it can be tied to a commission or rewards system that fits your store's model.
The result: the customer doesn't just buy — they can become part of your brand's growth.
What does the merchant gain?
Real content from customers
Instead of relying entirely on brand-produced ad content, you get content rooted in real customer experiences.
More trust before purchase
Customer experiences help new shoppers understand the product the way real people see and use it.
Turning content into sales
Kittiwake connects the customer experience to the product, making social content part of the buying journey rather than a separate interaction.
More value from every customer
A customer isn't just one purchase — they can become a source of content, recommendations, influence, and new sales.
Better understanding of customers
Through customer content and experiences, merchants can discover what customers love about their products, how they use them, and what drives their decisions.
From customer… to content… to influence… to sales
Kittiwake closes the loop between commerce, content, and influence.
Because the best person to convince a new customer about a product… might already be one of your customers.
When merchants, users, and content creators come together… commerce changes
The Merchant
Gets real content, greater trust, and a deeper understanding of their customers.
The User
Discovers new products through real experiences and shares their own purchases and stories.
The Creator
Turns their influence and their audience's trust into a real business opportunity.
Each side adds value to the others: the merchant provides the product, the user lives the experience, and the creator amplifies the influence — and Kittiwake connects them all.
The result? More social commerce, more honest content, and more confident buying decisions.
We're not just another reviews platform
Not just a place to write a review or leave ⭐⭐⭐⭐⭐.
Not a social network separate from commerce.
Not traditional influencer marketing either.
We're building one complete loop
Where the customer becomes part of the product's story, the creator becomes part of the buying journey, and the store is able to benefit from the whole experience.
Because real social commerce doesn't start with an ad. It starts with a human being.
We believe the future of e-commerce will be more human
E-commerce made buying products easier. We want to make discovering them, trusting them, and sharing the experience more social.
We want a world where the relationship between a customer and a product doesn't end at checkout — it's where a new story begins: someone tried it, someone shared it, someone discovered it, and someone else bought it with confidence.
The future of commerce isn't seeing an ad and then buying. The future is seeing what someone you love bought, hearing about their experience, asking them about it, watching how they use it — and then deciding for yourself. That's the essence of social commerce, and at Kittiwake we want to make shopping more than just a transaction — we want it to be a social experience.
Our Goals for Year One
Targets we're building toward — not results we've hit yet.
10,000
Users in Year One
100
Partner Stores in Year One
Do your customers love your products? Let them tell the world
Turn your customers' experiences into real content that helps you build trust, understand your audience, and reach new customers. Start building a social commerce experience around your store with Kittiwake — register your store's interest and our team will reach out.
Authentic Reach
Your products shown as real, organic recommendations — not ads.
Simple Integration
Already works with Zid-powered stores, with more platforms on the way.
Trackable Sales
Every sale generated through Kittiwake is tracked and attributed clearly.
Register Your Interest
Your influence is worth more than you think
Your audience trusts your taste. Share the products you love, tell your story, and turn your influence into real value — start your journey as a creator on Kittiwake.
Join as a CreatorWhat did you buy recently?
Share your experience — your recommendation might be exactly what helps someone else discover a product they love. Discover, share, and shop differently with Kittiwake.
Join KittiwakeShopping has become social
Discover what people love. Share what you love. Tell your story.
And build your relationships around the things you buy and love.
Where the shopping experience becomes a social story.
Get StartedFrequently Asked Questions
What is Kittiwake?
Kittiwake is a social commerce platform that connects products with the real experiences of the people who bought them. Users can discover products through genuine experiences and share their purchases, while merchants can use customer and creator content to build trust and reach new customers.
How is Kittiwake different from social media platforms?
Social platforms focus mainly on content and engagement, while Kittiwake connects content directly to the purchase experience and the products themselves. On Kittiwake, a story can start with a purchase, then turn into an experience, content, and a recommendation — helping someone else discover the product and decide to buy it.
Is Kittiwake an online store?
No. Kittiwake is not a traditional online store. It's a social layer around the e-commerce experience — it helps users discover products through real people and real experiences, and gives merchants and creators new ways to engage, influence, and drive sales.
What can I do as a user?
You can: Discover new products. See other people's experiences and purchases. Share your own purchases and experiences. Post photos, videos, and Unboxing content. Rate products. Follow people whose taste you trust. Save your purchases and products in your Locker. Discover products through the Kittiwake community.
What is the Locker?
The Locker is your personal space on Kittiwake. It's where you collect the products you've bought or loved, and share your experiences with them. As the platform grows, the Locker becomes a way to express your taste and interests, and to build your identity within the Kittiwake community.
What can I share on Kittiwake?
You can share your experience with products through: Photos. Videos. Unboxing. Ratings. Reviews. Comments. Usage experiences. Recommendations. The idea isn't just to say "I loved this product" — it's to share your real experience with it.
Do I need to be an Influencer to use Kittiwake?
No. Kittiwake isn't just for influencers. Anyone with a real experience with a product can share it and use it to help others discover products and make better decisions.
How do creators or influencers benefit from Kittiwake?
Creators can share the products they love and their personal experience with them, building content tied directly to a purchase. They can also benefit from rewards and commissions linked to the sales their content contributes to, according to the programs available on the platform.
Can creators earn money from Kittiwake?
Yes — Kittiwake can offer opportunities to earn income through commissions and rewards linked to recommendations and sales. The goal is to turn a creator's influence and their audience's trust into real commercial value, rather than limiting their role to posting ads.
How do merchants benefit from Kittiwake?
Merchants can use Kittiwake to benefit from their customers' and creators' experiences to: Build trust around their products. Collect customer content. Showcase real experiences. Understand how customers actually use their products. Discover what customers love and what needs improvement. Support marketing and promotion. Reach new opportunities to acquire customers.
What is CGC?
CGC stands for Consumer Generated Content — content created by consumers themselves. It's the content customers create after trying a product, such as photos, videos, reviews, ratings, and Unboxing content. On Kittiwake, this content becomes more than just a post or a review — it becomes part of the product discovery and trust-building experience.
What's the difference between CGC and traditional ratings?
A traditional rating might just tell you: ⭐⭐⭐⭐⭐ "Great product." CGC can show you: what the customer bought, how they used it, what they loved about it, and what their experience was actually like. That's why Kittiwake doesn't focus only on a customer's opinion — it focuses on their experience.
Can a merchant use their customers' content in marketing?
Yes — Kittiwake can let merchants benefit from customer content according to the platform's usage permissions and approved policies. Merchants can display customers' real content and experiences directly on product pages inside their online store — photos, videos, Unboxing content, ratings, and experiences. That way, customer content doesn't stay limited to posts inside Kittiwake — it becomes part of the product experience inside the store itself, helping shoppers see real experiences before deciding to buy. Merchants can also use this content in their marketing activities, according to approved permissions and policies.
Can Kittiwake be connected to my online store?
Yes — the platform's core idea allows linking the post-purchase experience to e-commerce platforms and stores, so a customer can be invited to share their experience right after completing a purchase. This happens through the integrations Kittiwake offers with e-commerce platforms.
Do I need to change my online store to use Kittiwake?
No. The goal of Kittiwake is to add a social layer to your store's experience, not to replace your store. Your store remains the place where the purchase itself happens, while Kittiwake helps turn the customer's post-purchase experience into content, discovery, and engagement.
Is Kittiwake suitable for small brands, or only large ones?
Kittiwake is designed to serve all kinds of stores and brands. Whether you're building your brand from scratch or running a store with a large customer base, your customers' experiences and content can be an important source of trust and growth.
Can I discover products through my friends?
Yes — this is one of the core aspects of the Kittiwake experience. You can follow people whose taste you care about and discover products through their purchases, experiences, and recommendations. Because a recommendation from someone you trust can be more powerful than an ad.
Is Kittiwake just an affiliate marketing platform?
No. Affiliate marketing is a possible part of the Kittiwake ecosystem, but it isn't the core of the platform. The core of Kittiwake is building a loop between: purchase ← experience ← content ← trust ← discovery ← a new purchase.
Can I use Kittiwake without sharing my purchases?
Yes. You can use the platform to discover products, follow content, and engage with the community without needing to share every purchase you make. You choose what you want to share.
Is Kittiwake free for users?
Using Kittiwake as a user can be available for free, while paid services and features may be available for merchants and creators depending on the products and programs the platform launches.
How does Kittiwake protect content and privacy?
Kittiwake works to build an experience that respects users' privacy and their rights over their content, while giving users control over what they share and how it appears on the platform, according to Kittiwake's settings and policies.
Can I delete content I've posted?
Yes — the platform should let users manage the content they've posted, through the deletion and management tools available on Kittiwake.
How do I get started with Kittiwake?
Simply: create your account ← set up your Locker ← discover products ← share your experiences ← engage with the community. If you're a merchant or a creator, you can sign up through the path designed for you to start benefiting from the platform.
Who can earn money from Kittiwake?
Everyone. Earning income on Kittiwake isn't limited to influencers or content creators. Any user can generate value or income through their purchases and real experience, whenever their recommendations and content influence other users' decisions and help them discover or buy products. On Kittiwake, your influence isn't measured only by your follower count — it's measured by your ability to influence purchase decisions through a real, trustworthy experience.